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    Month-Over-Month Growth: How to Calculate & Avoid Common Mistakes

    Originally published on August 21, 2018

    Tracking month-over-month (MoM) growth helps you understand whether you have a strong .

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    • It’s among the first trends investors look for when deciding whether to fund a company, and it’s also one of the hardest metric outcomes to achieve.

    Sustained is essentially the golden standard of growth marketing. It reflects your company’s ability to adapt and scale.

    Investors value a strong month-over-month growth rate because it shows that your organization can maintain growth and momentum over time.

    Growth is rarely linear, so understanding the nuances of MoM increases and decreases—from what drives them to changing fluctuations—is the key to maintaining and increasing it.

    And the first step to understanding growth is measuring it accurately.

    Key takeaways
    • Month-over-month growth is a calculation that shows whether key metrics are improving, holding steady, or declining. Your MoM growth rate gives you a clear sense of your product’s market fit.
    • Tracking MoM growth reveals

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        month-over-month