Location-based marketing examples

Location-based marketing allows organizations to target consumers at a granular, person level with online or offline messaging based on their physical location. Using location data, marketing teams are able to reach consumers based on qualifiers like proximity to a store, events happening in their region, and more. 

Location-based marketing has proven effective across customer lifecycles – from discovery and purchase, to engagement and retention.

When used properly, location-based marketing allows marketers to hone in on specific customer segments with targeted offers, while improving customer experience for a population that increasingly values instant gratification. For example, location-based marketing may alert a prospect that a product they have been considering is stocked in a nearby store, allowing them to pick it up right away. 

Types of Location-Based Marketing

Location-based marketing has largely been enabled over the past several years by the growth of connected devices.

Today it seems that everything is connected to the internet - phones, cars, watches

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