What is considered rapid weight loss

Commercials disrupt your video streaming to push fat-burning diet programs, while social media ads flood your news feeds with pills, powders and teas promising split-second weight loss.

You watch celebrities sashay across the red carpet after dropping 13 pounds in two weeks and hear influencers share their best-kept weight-loss secrets. It’s no wonder so many people feel intense pressure to lose weight—and lose it swiftly.

But are there consequences to rapid weight loss?

People who lose weight fast end up regaining it—and then some—compared to people who lose weight slowly with reasonable, sustainable diet changes and physical activity.

Why the rush to lose weight so quickly?

Losing weight too fast without trying

For starters, in today’s world, you can get a myriad of things in an incredibly short amount of time. Binge-watch entire seasons of your favorite shows, order a hot meal to your doorstep within the hour or ship household items to your home in a jiff—all with a push of a button on your phone.

With instant gratification within easy reach, it makes sense

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